• Sponsorship’s Continued Takeover of the Music Industry

    Don’t look now, but the music industry as we knew it is continuing to crumble. The fact that selling records is a thing of the past, and downloads are fast approaching a more lucrative venture, supports the simple but terrible … Continue reading

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  • Obama Sponsors the Capture of Bin Laden

    By: Brandon Edgley America’s public enemy #1 is D-E-A-D! Osama Bin laden, the leader of Al Qaeda and the nation’s most sought after terrorist has been killed. Americans have hated and despised Osama Bin Laden since the tragic events of … Continue reading

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  • Happy New Year To the BUDGET!

    The end of the year is fast approaching and it is a very exciting time here at The Gnosiis Media Company. We aren’t excited for the obvious reason of the Holidays, New Year’s, etc. But we are excited for one main reason: The New Budget. Continue reading

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  • The Benefits of Film Festival Sponsorship

    Film Festivals are rampant in today’s entertainment world. Festivals have quickly become the new “IT” thing for Hollywood. Many celebrities, debutantes, and professional athletes attend film festivals. For sponsors it is the perfect mixture of class and entertainment many different … Continue reading

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  • The Tie-In between Sponsorship and Fundraising

    There are natural differences that separate sponsorship and fundraising in today’s market. Corporate Sponsorship is commonly defined as “Financial backing of a public-interest program or project by a firm, as a means of enhancing its corporate image.” Fundraising is defined … Continue reading

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  • Social Networking & Online: A prerequisite.

    The New Party Lines Social networking has truly become the wave that is already crashing on the future of sponsorships and marketing. Not only must the proverbial ball already be rolling when sponsors are approached, a social networking, media package … Continue reading

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  • Cause Marketing Sponsorships Makes The jump to Nascar?

    Non-profits are taking the plunge and engaging NASCAR as a means to spread their message and reach their target audiences. Yet another example of how branded entertainment and sponsorship are emerging as primary marketing communication platforms. Continue reading

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  • Sponsorship as a Powerful Marketing Tool

    Sponsorship allows brands the opportunity to be a part of a dynamic marketing mix that will activate relationships with a set audience. Continue reading

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  • Welcome to the Gnosiis Media Blog

    Welcome to the Gnosiis Media blog, a place where you can find new and exciting developments in the sponsorship world as well as with the company. Continue reading

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